CAMERAS DON’T LIE
CLIMATE CHANGE IS REAL

Hisham Akira Bharoocha is a Japanese-born mixed race (Japanese / Indian Myanmar) artist who has been based in Brooklyn for 25 years, concentrating on creating visual art, photography, music, musical performances, and installations. Raised in southern California as well as Tokyo, Japan, Bharoocha brings his multi-cultural background to life with his highly vibrant work, touching on the intricacies of the mind, building on the search for understanding how his own cultural background has led him to his current perspective in life.

Bharoocha graduated from Rhode Island School of Design in 1998 with a BFA in photography. He has had solo exhibitions in Japan, New York, and The Netherlands, not to mention the countless exhibitions of his work have been displayed around the world. Bharoocha is also known for organizing large-scale musical performances with up to 100 musicians performing at once, often focusing around drumming but including other instrumentation. These performances have happened at renowned spaces such as Rockefeller Center Plaza, MoMA, MoCA, The Sydney Opera House (Australia), MoMA PS1, Barbican (London) to name a few.

Please think about the future of this planet for your own children, and what kind of planet you want to see them living on long after you are gone.

Born in Shibuya, Tokyo in 1977. Completed the doctoral course in Fine Arts at Tokyo National University of Fine Arts and Music. With his interests in anthropology and folklore, Ishikawa has traveled all over the world from remote areas to urban cities.

He received the Photographic Society of Japan’s Newcomer’s Award and the Kodansha Publishing Culture Award for his “NEW DIMENSION” (Akaasha) and “POLAR” (Little More), published in 2008. His 2011 “CORONA” (Seidosha) won the Ken Domon Award. In 2020, he received the Writer’s Prize of the Photographic Society of Japan Award for “EVEREST” (CCC Media House) and “Marebito” (Shogakukan).

As a prolific writer, he has published numerous titles including “The Last Adventurer” (Shueisha), which won the Ken Kaiko Nonfiction Award. His latest publications include “Kangchenjunga” (POST-FAKE) and “Manaslu 2022 edition” (SLANT). His works are in the collections of the Museum of Contemporary Art Tokyo, Tokyo Metropolitan Museum of Photography, Yokohama Museum of Art, Okinawa Prefectural Museum of Art, and others.

With my experience in taking photographs in many parts of the world for over 20 years, I strongly feel the effects of climate change, especially in mountainous regions such as the Himalayas. As long as I live in this world, I cannot be indifferent to the global environment. Responsibilities not only lay in those who have destroyed nature, but also in those who have not stopped it. That is why I feel the need to take action where I can.

Celina Chien is an artist and storyteller, combining her roles as an ecologist, award-winning photojournalist and actor to share emotive narratives, harness empathy for change, and advocate for biodiversity. Her work is grounded in her background as a scientist and her kinship to nature, using art to extend the reaches of human empathy beyond our own species. Celina is an outspoken advocate of environmental and social justice.

Celina is a TEDx speaker and serves on the board and council of international NGOs Panthera, Reserva Youth Land Trust and Girls Who Click. In 2021, Celina was a finalist in the prestigious Wildlife Photographer of the Year competition and currently sits on its 2023 judging panel. She has a BSc in Biological Sciences and MRes in Tropical Forest Ecology from Imperial College London.

Celina is local to London with Dutch and Chinese origins.

Supporting an institution linked to climate change denial and the spread of inaccurate information regarding climate science is tantamount to sabotaging our collective habitable future on this planet. Canon has an enormous responsibility as a company in its own operations and as a global brand. Does Canon want its legacy to be on the wrong side of history? Stop supporting environmental misinformation and be the medium of change-making storytelling.

Yumiko Sakuma is a New York/Tokyo-based writer and activist. After writting extensively about climate crisis related activism, she has taken on a role of activist herself. She works to get more people and corporations to join the fight to combat the climate crisis.

Dear Canon, your cameras don’t lie and neither should you.

Lillian Ono has been a fashion model since 2004. Since her travel to COP25 Madrid in 2019 without taking a plane, she has been amplifying climate change-related information and encouraging people to take action on social networking platforms. She is a co-host of the podcast Emerald Practices. She has organized numerous projects including the 2020 Peaceful Climate Strike, Spiral Club, Green Tea, and Climate Dictionary.

Canon, you create tools to show how beautiful this planet is, please use money to make this planet thrive instead of destroying it.

Rick is a peace and regenerative life activist dedicated to promoting non-violence and preventing abuse; human, animal and environmental. Deeply committed to corporate social responsibility and the next generation of social business. An award winning creative director, working in advertising for over 30 years spanning the globe from London to Johannesburg and now Tokyo.

In 2012 he founded imageMILL, the first sustainable branding agency in Japan. imageMILL is a regenerative and ethical branding agency that focuses on solving problems, helping brands and organisations transform into impactful and improved forms of themselves, using the power of film & design to champion change. Whether it’s under the sea, in the air, on some remote landscape, Rick seeks to show people what’s really happening with our greatest natural asset, the earth.

I’ve used Canon cameras since I was a teenager and have been lucky to travel all over the world making documentaries about eco heroes, seeing first hand the devastating impact that climate change is already causing. The threat is very real and we need to all combine forces and do everything in our power to protect our planet. Canon please take a lead.

Tao Okamoto is a Japanese actor who was born in Chiba, Japan. She started her career as a model at the age of 14 locally in Japan and then moved to New York in 2009. She appeared in numerous fashion shows and advertisements and became one of the most significant Asian models of the era.

In 2013, she made her screen debut in “The Wolverine” alongside Hugh Jackman. Since then, she has continued to appear in numerous movies and TV series in both Japan and abroad.

In 2020, she launched a social media account and a podcast called “Emerald Practices” to advocate environmental issues and animal rights.

The record-breaking high temperatures almost every year, the ever-increasing floods, food shortages, and the resulting infringement on all types of life…. It is undoubtedly our human activities that are exacerbating the climate crisis, and we need to take responsibility for this. All human beings on this earth share this problem and must work hand in hand to confront the climate crisis. I hope that Canon, a company that has been loved around the world, will be a leader in this movement and, like the viewfinder of a camera, will play a role in reflecting and communicating the truth.

Born in 1987. Associate Professor at the University of Tokyo Graduate School of Arts and Sciences. He finished a doctoral course in Philosophy at Humboldt University of Berlin, specializing in economic and social philosophy, and received the prestigious “Deutscher Memorial Prize” for Karl Marx’s Ecosocialism: Capital, Nature, and the Unfinished Critique of Political Economy (translated into Japanese as Before the Flood, Kadokawa Sophia Bunko) as the first Japanese and the youngest person. The book has been translated and published in seven countries.

In Japan, he received the Japan Society for the Promotion of Science Award for his pioneering research on the late years of Marx. His recent publications include “Boku wa ubar de sprain, yama de shika de fight, minamata de weep” (KADOKAWA), “Zero kara no ‘shihon ron’” (NHK Shinsho), and his bestseller “Jinshinsei no ‘shihon ron’” (Shueisha Shinsho) which sold over 450,000 copies and won the “Shinsho Taisho 2021” award.

There’s no holding off the climate crisis. There’s no time to waste with climate change denial. Photography will tell us the truth.